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Revised Mobile Premium Services Code

posted Mar 22, 2012, 10:04 PM by Austin Carwardine   [ updated Mar 22, 2012, 10:13 PM ]

Users of mobile premium services will soon benefit from additional protections under the revised Communications Alliance Mobile Premium Services (MPS) Code, which was today registered by the Australian Communications and Media Authority (the ACMA).  The Code was developed by a Communications Alliance MPS Code Revision Working Committee and builds on the success of the 2009 Code by including new obligations on providers to ensure a positive consumer experience throughout the MPS transaction.

The revised Code, which includes more onerous obligations on service providers and more protections for consumers, will come into effect on 1 June 2012. Mobile Premium Services includes premium SMS or MMS services (usually premium content) supplied by way of a message to or from a short code with the prefix 191, 193, 194, 195, 196, 197 or 199.  [From Comms Alliance media release, 1 March 2012.]